Playbooks
Repeatable methods and frameworks I use to guide 0→1 product development. Each playbook includes when to use it, required inputs, and expected outputs.
Comprehensive framework for taking concepts from hypothesis to fundable ventures.
View PlaybookFramework and methodology for evaluating whether a startup has achieved product-market fit.
View PlaybookWhitepaper on building effective product strategies that align teams and drive business outcomes.
View PlaybookProduct Snippets
Core principles and phrases I find myself referring back to in product development
The 4Ps: problem, persona, promise, product
If you can't explain the problem, you can't define a solution
Know your users and empathize with them
Focus on building the right team
Alignment dictates success
Everything is up for conversation
Learn from your customers but also your competitors
The only thing constant is change
Success must be defined before it can be measured
Every founder is a salesperson and every salesperson is a storyteller