Incubation Guide
How I incubate ideas inside a startup studio. A comprehensive framework for taking concepts from hypothesis to fundable ventures.
Interactive Guide
Explore the complete incubation methodology with examples and templates
Key Takeaways
Engage external founders at the right moment - after initial validation but before product-market fit. Too early wastes founder energy; too late limits founder impact on product direction.
Use minimal but rigorous criteria at each stage transition. Focus on evidence of customer pain, solution fit, and market opportunity rather than detailed business plans or financial projections.
Sequence experiments from low-cost/low-signal to high-cost/high-signal. Start with customer interviews and landing pages before building prototypes or hiring teams.
Find the smallest market you can dominate first. Build from specific customer segments and use cases rather than top-down TAM analysis. Expansion comes after initial market capture.
Related Playbooks
Framework and methodology for evaluating whether a startup has achieved product-market fit.
View PlaybookWhitepaper on building effective product strategies that align teams and drive business outcomes.
View PlaybookReady to apply this framework?
Let's discuss how these incubation methods can accelerate your venture development.