Analyzing PMF for Startups
Framework and methodology for evaluating whether a startup has achieved product-market fit.
When to Use
Use this framework when assessing product-market fit for early-stage startups, whether as a founder, investor, or advisor. Particularly valuable during funding decisions, strategic pivots, or when determining readiness for scaling efforts.
Interactive Framework
Explore the complete PMF analysis methodology with examples and assessment tools
Key PMF Indicators
Quantitative Signals
- • Retention curves flattening
- • Organic growth acceleration
- • High NPS scores >50)
- • Strong unit economics
Qualitative Signals
- • Users would be "very disappointed" without product
- • Word-of-mouth referrals
- • Clear value proposition articulation
- • Repeatable sales process
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