Side Projects
Where I explore category creation and idea incubation. These projects let me experiment with new markets and apply product strategy to different contexts.
Founder & Product Lead
Built CPG brand from concept to market testing with innovative aluminum-tube packaging. Developed segmented ICP strategy and staged go-to-market approach for new honey category.
New category creation, staged GTM launch
Founder & Product Lead
Applied rigorous idea validation methodology to a consumer networking tool for job seekers. Conducted 50+ user interviews and MVP testing before making strategic decision to pause the project.
Systematic incubation process, strategic decision to pause