Keller Williams
Led consumer and enterprise product development from concept to scale, growing to 1M+ users and generating 3.8M marketing assets for 100k+ real estate agents.
Challenge
Real estate agents needed unified consumer and enterprise tools to compete effectively, but existing solutions were fragmented and didn't scale. The challenge was building products that served both end consumers and the agents who needed powerful marketing and lead generation tools.
Solution
Defined core jobs, ran betas & A/Bs; aligned execs on outcomes over features
Released unified consumer web + iOS/Android app with clear activation goals
Grew to 1M+ users; operated 4 teams/40+ devs on outcomes
What I Did
Orchestrated Cross-Functional Teams
Orchestrated 4 teams/40+ devs with an outcome roadmap, ensuring alignment on measurable results rather than feature delivery.
Research-Driven Development
Ran research, betas, A/Bs before wide release; partnered with UX for simplicity to ensure product-market fit before scaling.
Corporate Speaking & Alignment
Served as corporate speaker to align stakeholders and adoption, presenting strategies and demos at company events.
Results
Consumer Scale
1M+ users in ~24 months
Agent Adoption
100k+ agents
Content Output
3.8M assets generated
Launch Velocity
7 products shipped
Gallery
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